Sustainability

In 2010, they launched the Unilever Sustainable Living Plan, which helped to double the business at the same time reduced environmental footprint and increased positive social impact. They defined three major objectives. By 2020, they:

• They will improve the health and well-being of more than one billion people
• Will halve the environmental impact of its products
• They will improve the livelihoods of millions of people who work in the value chain

By taking sustainability to all parts of the business, the plan opens up new opportunities and generate growth:

• More and more people choose brands with social purpose, such as Dove and Lifeboy
• As customers' needs change, they no focus more on innovations such as laundry products that use less water